Copywriting is your brand personality in action.
One size fits all isn't our style at MOLE. We spend the time to examine what you want to achieve and get to know your audience so we understand how they think, feel and react. Storytelling is our bag. Whether that is in 280 characters or your own magazine, you'll not find any filler here. Everything we write is designed to provoke a reaction from your audience, even if it is to simply make them smile.
We prescribe to the Dolly Parton method - "figure out who you are and then do it on purpose". Partnering with someone who understands your tone of voice, and how to use it, can guide you through even the trickiest of issues. Take the cover picture for this section for example. Maybe your brand doesn't want to go out and punch today in the face. Maybe it's a pacifist or you run a local play group. Not everyone has to be quirky and edgy, you just have to be you.
Talk to us about:
Ad copy
Website content
Optimised blog posts
Features and case studies
Interviews and profiling
Product descriptions
Scripts for video and radio ads