If you're going to tell a story, tell a good one.
We love the North East and Northumberland and MOLE is here to help SMEs and non-profits in our region get their stories told around the corner and around the world. We get under the skin of your organisation to discover the fascinating stories that make up who you are.
Our secret sauce is a love of storytelling, an in-depth knowledge of what makes journalists tick and the contacts to make things happen.
Digital PR
Journalists on your doorstep, and at national titles, are looking for original, relevant and shareable stories that hook their audiences in and keep them engaged. With digital PR it’s all about the idea, spotting current trends and making them work for your business.
The best digital PR stories stay on brand – these stories combine data and trends with your values and key messaging to generate impactful coverage that does more than simply drive "traffic" to your site; it gives real people something to talk about.
Sources for your data could include:
Creation of national online surveys
Your own data or research (sales, website or CRM trends)
Social media trends (hashtag use or trending topics / sounds)
Reactive newsjacking on trending stories or relevant themes / awareness days
Stunts (either online and / or on street in key cities)
Thought Leadership and Profiling
Letting your audience get to know the people behind the organisation builds trust and gives you a platform to talk about what matters to you. The great thing about working with a small consultancy is that we get to know each other really well and our extensive little black book of media contacts means that we can make sure you are part of all the right conversations.
Personal profiling for business owners and senior leaders could include:
Interviews in key regional and/or national business titles
Reactive comment/newsjacking on relevant topics that you care about
Thought leadership content for your own channels or targeted media
Photography/videography of your team and your spaces